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Steven Snell, PhD

SVP Research, Rep Data

Steven Snell, PhD is head of research at Rep Data, where he advises clients on how to build survey programs in brand, product, employee, customer and marketing research. He previously led research consultancies at Goldman Sachs, Qualtrics and Duke University, advising hundreds of academic, nonprofit and government clients.

He holds a PhD in politics from Princeton University, attaining further training as a postdoctoral fellow at the Initiative on Survey Methodology at Duke University. Steve is a member of the American Association for Public Opinion Research (Pacific chapter) as well as the Market Research Council, where he serves on the executive committee.


Sessions from Steven Snell, PhD:

Are bots driving your brand love? – Quantifying the effect of fraud in market research

How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]

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Tuesday | 1:30 pm - 2:00 pm | Room 4