Scott Worthge

Research Director, Quest Mindshare

As Quest Mindshare’s seasoned storyteller and research expert, Scott boasts 35 years as a market research professional, with 25 years teaching various research topics at the university level. Passionate about delivering practical insights, Scott’s presentations focus on sharing actionable knowledge for enhancing research performance. His current focus lies in the changing intersection of technology and MR, with a goal to guide practitioners and stakeholders to evolve practices for greater success. If you have time to listen, ask him about vintage BMWs and raising mini-pigs.

Sessions from Scott Worthge:

Beyond HHI: Redefining consumer households, wealth and purchasing power

Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]

Details

Wednesday | 11:15 am - 11:45 am | Room 2