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Morgan James

Vice President, Digital Intelligence Research and Insights, PSB Insights

Morgan is vice president and lead of PSB’s Social Intelligence Research discipline. Morgan has established PSB Social as a valued strategic partner to their clients by staying at the helm of innovative behavioral insights.

Morgan has managed the analytics arms of high-tech SaaS firms that specialize in building AI to better contextualize perceptions, attitudes and behaviors predicated on text derived from myriad input.

During her tenure at PSB, she has augmented social intelligence research methodologies for renowned global brands. Morgan is a respected expert in the MRx community, notably presenting at Quirk’s New York 2022 with longstanding partner Microsoft.


Sessions from Morgan James:

Run programs, not projects to really make an impact

Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Morgan James and Rachel Banks as [...]

Details

Tuesday | 4:45 pm - 5:15 pm | Room 2