Register

Luis Ladd

SVP Product Innovation and InTech, Hotspex

Luis spent the first decade of his career building businesses and consumer insights capabilities at Procter & Gamble, earning the Global CEO Award. His pioneering of multiscreen tools fortified the consumer products giant’s bond with customers. Subsequently, as global director, consumer intelligence and analytics at Genomma Lab, he established and nurtured the insights team and capacities. Now at Hotspex, Luis helms a squad of behavioral and data scientists as well as full-stack technology developers. His team develops and deploys analytics and insights products from concept to implementation, spotting opportunities, overseeing technical development and managing launches.


Sessions from Luis Ladd:

Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic

In the realm of market research, the convergence of AI with implicit testing, behavioral science and emotional understanding is revolutionizing strategic insights. We’ve created an interconnected AI ecosystem that seamlessly [...]

Details

Wednesday | 9:00 am - 9:30 am | Room 4