Lena Belkor

Director of Insights and Analytics, The Scotts Miracle-Gro Company

Lena Belkor is a distinguished applied behavioral scientist, currently serving as the director of analytics and insights at Scotts Miracle-Gro. With over 15 years of experience, she leads the Intellichanges BeSci consultancy and co-founded the global Applied Behavioral Science Association (ABSA). Lena’s passion lies in understanding customer behavior and leveraging behavioral science to drive positive change and, currently, promote sustainability. Her expertise in product development, pricing and marketing, combined with her deep insights into consumer behavior, makes her a sought-after speaker and advisor. Lena’s commitment to applying data and insights for meaningful impact is evident in her work across industries.

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