Lara Fordis

President, Fordis Consulting

Lara Fordis is the founder of Fordis Consulting, a pioneering market research firm specializing in creative methodologies that deliver actionable insights. Recognized for pushing boundaries in traditional and emerging markets, Lara’s approach combines qualitative and quantitative research, utilizing innovative techniques like mobile qualitative research units to empower brands in navigating complex markets with precision and creativity.

Sessions from Lara Fordis:

Beyond HHI: Redefining consumer households, wealth and purchasing power

Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]

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Wednesday | 11:15 am - 11:45 am | Room 2