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Kate Brelsford

Senior Director, Universal Destinations and Experiences

Kate Brelsford is a medical anthropologist and public health professional. She made the logical leap from academic research career to theme park career in 2020 and has spent the past few years building an ethnographic research program at Universal Destinations and Experiences. She uses a holistic anthropological approach to understand and address complex organizational and guest issues.


Sessions from Kate Brelsford:

We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control

Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]

Details

Wednesday | 3:00 pm - 3:30 pm | Room 1