Jonathan Preciado

VP, Strategic Research and Insights Communications, Synchrony

Jon is an experienced market intelligence professional with a record of success driving the development of programs that enrich the sales pipeline, strengthen key client partnerships, generate revenue and expand organizational credibility and presence. He equips senior leadership with a clear grasp of consumer priorities and preferences that informs strategic planning, business process improvements and product development and arms sales directors with actionable analyses of market trends and unmet needs that promote more efficient prospecting and top-of-funnel activity. He has superior communication and presentation skills with an acknowledged talent for translating abstract concepts into compelling and motivational recommendations.