Idil Cakim
Senior Vice President of Research and Insights, Audacy, Inc.
Idil Cakim is the senior vice president, head of research and insights of Audacy.
Cakim is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers” (Wiley) as well as numerous industry briefs and articles on digital communications. She is a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews.
Sessions from Idil Cakim:
Audio rituals: How contextually relevant audio advertising drives business results
The majority of U.S. adults (74%) make time for audio (radio, streaming or podcast) in their daily lives and for 40%, audio is a daily ritual in itself. These deeply [...]
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