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Fernando Angulo

Senior Market Research Manager, Semrush

Fernando is a dynamic and engaging speaker, recognized as a digital marketing thought leader. As the senior market research manager and an international speaker at Semrush, he has over a decade of experience driving successful marketing campaigns and building top-performing teams.

With a passion for sharing his knowledge and expertise, Fernando has become one of the most sought-after speakers in the industry, delivering over 50 talks annually at prestigious conferences worldwide. He is an expert in market research, e-commerce, influencer marketing and team training, having worked with leading brands such as Expedia, T-Mobile, Prestashop and Bing, among others.


Sessions from Fernando Angulo:

Mapping the buyer’s mind: Crafting personas for targeted marketing success (case study)

Discover the power of crafting buyer personas for highly effective marketing. Dive into the psychology of consumer behavior, data-driven insights and creative techniques to create detailed personas that resonate with [...]

Details

Wednesday | 3:45 pm - 4:15 pm | Room 4