Register

Emmanuel Probst

Global Lead: Brand Thought-Leadership: Ipsos | WSJ Best-Selling Author | Adjunct: UCLA, Ipsos

Emmanuel’s background combines 20 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span a range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.

He holds an MBA in marketing from the University of Hull, United Kingdom and a doctorate in consumer psychology from the University of Nottingham Trent, United Kingdom.


Sessions from Emmanuel Probst:

How your brand can harness consumption occasions to attract more people, more often and more easily

To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]

Details

Wednesday | 2:15 pm - 2:45 pm | Room 4