Colleen S. Hamilton

SVP, Consumer Insights, GfK – an NIQ Company

Colleen has been with GfK since 2011, managing strategic research design, implementation, analysis and insight activation for a wide range of strategic clients in the retail, technology, health and consumer packaged goods space. She has specific methodological expertise in consumer and shopper segmentation, market and demand landscape mapping, brand/retailer positioning strategy and validation, product innovation and consumer choice modeling.

Colleen has more than 25 years of experience in marketing research spanning both the client and supplier sides of the industry. Her client-side experience includes grocery/pharmacy retail and private-label product development with Supervalu, medical device, consumer packaged goods and industrial products.

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