Andrew McDonough

Director of Research, Protobrand

Andrew is a firm believer in the power of data and how it can be effectively understood to boost audience engagement in marketing and products across many countries and demographics. His over 14 years of experience in the tech/telecom, automotive and entertainment industry sectors have shaped him into a transformational leader with a strong focus on raising the competence level of internal teams. Andrew has been recognized for developing strategies and solutions through research that address global marketing initiatives for multiple clients and partners.