What moderating now means in a world of influencers

Room 3 | 3:00 pm - 3:30 pm | Tuesday, March 28, 2023

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing research industry can learn a thing or two about modern-day moderating and data collection. With social media influencing our own communication methods and inboxes getting spammed with emails- together we must identify new ways to initiate and connect with our consumers to remain relevant and deliver quality insights. This session will introduce to all the non-influencers in the room the bright sides to social media and inspire fresh thinking.

Key takeaways:

1. An introduction to social media marketing research.
2. How to search for content and topics on social media relevant to traditional studies.
3. Tips for connecting with Influencers for collaborations.

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