Beyond surveys: Leveraging online communities for business growth

Room 1 | 9:45 am - 10:15 am | Tuesday, March 28, 2023

In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed business decisions that drive growth. Online communities have emerged as a powerful tool for businesses to connect with their customers and gather insights, and for T-Mobile it has helped inform customer marketing strategies, gain a deeper understanding of customers’ attitudes and usage of products and dive into customer pain points.

In this speaking session, Danielle Doolittle, sr. manager, Base Insights at T-Mobile, and Rick Kelly, chief product officer at Fuel Cycle, will explore the benefits of using a community platform to complement traditional survey tools and gather insights more effectively – ultimately fueling business growth.

Key takeaways:

1. How a community platform can consolidate multiple research tools and offer increased flexibility for businesses.
2. Best practices for building and managing online communities using Fuel Cycle’s platform and specific examples of how T-Mobile has benefitted from utilizing its online community.
3. How to turn the feedback received in your community into actionable insights that drive business growth.

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