Going beyond consumer centricity at La-Z-Boy
Room 1 | 2:15 pm - 2:45 pm | Tuesday, March 28, 2023
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next?
The short answer: it’s about looking beyond the identity of the consumer to see the human being and it requires a multi-disciplinary approach to turn that vision into reality.
In this session, Stravito’s Lloyd Yoo invites Jorge Calvachi, director of insights at La-Z-Boy, to share his expertise on how to go beyond consumer centricity to achieve human centricity.
Key takeaways:
- How to ensure that stakeholders are thinking about the humans behind business decisions.
- Why empathy is great, but compassion is better.
- How to increase thirst for insights by connecting people to data.
Speakers:
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