Leveraging consumer narratives to build a targeted portfolio strategy
Room 2 | 1:30 pm - 2:00 pm | Monday, March 27, 2023
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were leveraged to help the cross functional teams to align to a “Zero Never Tasted So Good” portfolio program. This reframed how Pepsi approached their retail partners and helped create a new sell-in approach.
Speakers:
More sessions
Should the MRX industry regulate itself or be regulated by the government?
This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]
Sponsored by
The critical role of insights in achieving sustainability: A panel discussion
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Sponsored by
Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200