How survey LOI affects respondent attention and data: A summary
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types of data are most affected?”
Having presented results for several waves of this research at past Quirk’s events, Greg Matheson, managing partner, wants to get back to this interesting topic and take it to the next level!
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