Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Room 4 | 9:45 am - 10:15 am | Monday, March 27, 2023

Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than 100 brands competing for shelf space and consumer attention.

Join us to learn how White Claw combined a Numerator Instant Survey with Numerator panel data – in just one week – to unpack consumer behaviors and sentiments that are guiding strategies and decisions at the highest level of the organization to maintain their category-leading position.

Key takeaways:

1. Creating a data-backed pack strategy.
2. Quick turn consumer insights to inform executive decision-making.
3. Integrating behavioral panel data with survey data.

Case Study Joint Presentation Packaging