Collaborative partnerships lead to stronger actionable insights

Room 4 | 2:15 pm - 2:45 pm | Monday, March 27, 2023

The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for researchers and clients to build a collaborative relationship to ensure both are aligned on research objectives and utilization. By staying closely connected throughout all phases of the research process, we can adapt as the solutions and deliverables take shape, to ensure the final output is fully leveraged in the organization.

Although Kellogg’s and C+R Research are not newcomers to the world of research, we continuously look for ways to learn, evolve and work smarter together. And we’d like to share tips that we’ve learned on creating collaborative research partnerships that lead to stronger actionable insights.

Key takeaways:

1. Establish a deep level of honesty and trust between client and researcher.
2. Align on objectives and research use and make any necessary adjustments along the way.
3. Effectively collaborate on the research from kick-off and recruitment to analysis, presentation, and workshopping.