With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and Phil Winkelman, VP, customer success at Suzy for a conversation about how one major beauty company tests its products, creates impactful messaging and goes to market with the right advertisements for its target consumer. They’ll dive into their research techniques for brands like Shiseido, Drunk Elephant, Nars and more.
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