Ready for takeoff: How Delta is democratizing insights

Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation manager, and Kate Rouse DuHadway, market research project leader – demand insights, at Delta Air Lines will take the stage with Daniel Northrup, customer success manager, at Stravito to discuss how their collaboration is making insights available to employees across Delta for more customer-centric decisions.

Key Takeaways:

1. Learn about Delta’s successful approach to change management.
2. Discover why a self-service model is key for insights democratization.
3. Tips for how to ensure that employees across the org know “the why behind the what.”