In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Ross Anderson will discuss how he developed and launched Insights Space – the leading satellite communication provider’s new central insights portal. Insights Space is a single place to go for [...]
In a world where there is a lack of brand differentiation, creatively finding ways to be smart and quick in building a messaging strategy has grown in importance. Both academic [...]
T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]
Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]
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