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Around the world in 80 days: Discover how Unilever, Mondelez and more leverage smartphones to gain actionable insights from across the world

Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]

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Best shopper recession strategy: Raise prices or decrease volume?

All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]

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Bundling for growth: Modeling optimized food and beverage bundles in small format

Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]

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Consumer insights for user-generated content

In the era of the digital revolution, consumers not only consume digital assets but also actively contribute by creating new digital content. This shift in consumer behavior has raised doubts [...]

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Decoding innovation: 3 key lessons on the testing frontier

Set out on a thought-provoking journey into innovation, where the stakes are high – only 1 in 20 ventures succeeds and consumers often resist change. Yet, the risk of not [...]

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Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers

Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]

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Follow that shopper! How we built an omnichannel shopper insights practice at Roku

Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]

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How AI and CXM helped a retail brand customize product design

Our research focuses on the harmonious fusion of human experience and AI technology. We are on the journey to understand the factors that shape customer perceptions post-in-store product trials. The [...]

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How to increase in-store campaign effectiveness – lessons learned from the British Heart Foundation study

The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]

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Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty

The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]

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It takes two to tango: Getting the most from long-term supplier partnerships

There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]

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Michaels MakerPlace.com: Built and powered with consumer insights

MakerPlace.com by Michaels is a one-of-a-kind site that allows artists and craftspeople to sell handcrafted goods, teach a class and/or create how-to guides for projects. Site visitors can purchase handmade [...]

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Propelling your brand to the forefront of retail innovation with concept testing

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]

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The future of shopping with Synchrony and Ipsos

What does the future of retail hold and what will shoppers be seeking from brands? Ipsos partnered with Synchrony, the consumer financial services company which issues credit cards for retailers [...]

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The key to unlocking consumer decision-making

The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]

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Unboxing beautiful insights: Dunelm’s segmentation revolution

Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]

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Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights

In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]

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Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands

The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]

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