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Examining equity in patient care

How does the patient health care experience vary depending on who you are and where you live? MyHealthTeam and Publicis Health Media surveyed patients in three online support communities focused [...]

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Patient communities: A case study about the realities of this approach

Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]

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The scary side of excellence: What if your brand’s medical messaging was accidentally scaring people away?

Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]

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Tips and tricks for elevating your internal partners’ IQ

Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]

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Vanishing acts: Demystifying no-shows in health care

In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]

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