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Steven Snell, PhD

SVP Research, Rep Data

Steven Snell, PhD is head of research at Rep Data, where he advises clients on how to build survey programs in brand, product, employee, customer and marketing research. He previously led research consultancies at Goldman Sachs, Qualtrics and Duke University, advising hundreds of academic, nonprofit and government clients.

He holds a PhD in politics from Princeton University, attaining further training as a postdoctoral fellow at the Initiative on Survey Methodology at Duke University. Steve is a member of the American Association for Public Opinion Research (Pacific chapter) as well as the Market Research Council, where he serves on the executive committee.


Sessions from Steven Snell, PhD:

Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 3