Owen Jenkins is VP client services at Protobrand, a behavioral science-based research consultancy in Boston. He works with brand managers looking to increase the value and endurance of their brands by measuring and then managing the underlying thoughts and associations linked to those brands. He has spent over 20 years in the research industry – in both project execution and client-facing roles – along with eight years in advertising. This experience taught him that what you say and how you say it are equally important.
Sessions from Owen Jenkins:
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Wednesday | 1:30 pm - 2:00 pm | Room 5