Oksana Sobol

Senior Director, Insights Lead, The Clorox Company

Oksana Sobol leads the insights function at The Clorox Company in the San Francisco Bay Area, where she is implementing an agile, fast and consumer-centric operational model. Oksana’s global career spans brand marketing and market research, from agency to client-side. Following new product development roles at Vodafone in Europe, Oksana led client engagements and innovation research for Nielsen’s top-tier clients. Oksana then managed core, innovation and analytic insights across several product categories at Mondelez International and, most recently, The Clorox Company.

Sessions from Oksana Sobol:

Connecting with the new experiential consumer

Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]

Details

Wednesday | 3:15 pm - 3:45 pm | Room 2