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Mike Jensen

Senior Brand Manager, Thomas’s English Muffins

Mike has spent the past 10+ years in marketing at Bimbo Brands USA, parent company of beloved food brands like Entemann’s, Sara Lee and Emmy’s Organics. Currently, Mike leads brand management on Thomas’s English Muffins, where he has grown the brand’s relevance among younger audience and presided.


Sessions from Mike Jensen:

How Thomas’ refreshed their brand to attract younger audiences

Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]

Details

Thursday | 9:00 am - 9:30 am | Room 1