Michelle Schmiesing

Senior Manager, Consumer Insights, The Hershey Company

Michelle Schmiesing is an experienced consumer insights professional with eighteen years experience on both the agency and client side of the research industry. She’s spent the last five years managing consumer insights at The Hershey Company, working closely with the marketing, strategic pricing and category management teams to develop research programs that align with strategic business objectives. Much of her work has been focused on applying Price Pack Architecture principles with a consumer lens to Hershey’s wide portfolio of products.

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