Megan Copas

Director, Consumer Research, 84.51°

As Director of Consumer Research, Megan Copas leads a team of experienced researchers to deliver cutting edge consumer research insights to brands. Her team identifies innovation opportunities to expand 84.51°’s research solutions to meet new and unique client needs and consults on methodology, sample, insights and recommendations to drive more actionable projects for our clients.

Megan led the creation of a suite of agile research products that gave 84.51° clients more research options – allowing them to balance budget, level of service, and speed to insight and make the right trade-offs to meet their needs.

Sessions from Megan Copas:

Why good enough isn’t good enough: Sample quality changes your research outcomes

In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]

Details

Thursday | 9:00 am - 9:30 am | Room 5