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Mariela Archer

Head of Global Growth, buzzback

Mariela Archer has over 20 years in business development, account management and operations experience in the consumer industry. Mariela joined buzzback in 2013 and manages the firm’s ongoing relationships with clients. She has been an integral part of building buzzback’s CPG and financial sponsor business.

Prior to buzzback, Mariela served as the Chief Administrative and Compliance Officer for Sawaya Segalas, a boutique investment bank specializing in the consumer industry, where she oversaw all business operations including website, marketing, legal, HR, facilities and financial.

Mariela holds a BS in Psychology from Georgetown University and a JD from George Washington University


Sessions from Mariela Archer:

Understanding your consumer is everything: How a disruptor is positioning to win

My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]

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Wednesday | 9:45 am - 10:15 am | Room 3