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Lynn Pellicano

Director of Market Research, Simon-Kucher & Partners

Lynn is a director who leads Simon Kucher’s Market Research Center of Excellence in the United States.

Lynn brings over 15 years of market research experience to Simon Kucher, in both consulting and supplier-side. She is proficient in all phases of the market research process (qualitative and quantitative) from design, programming, fieldwork execution, to analysis and consultation – all in a fast paced environment.

Most recently on the supplier-side she built out operations functions for an expanding consulting vertical.  Here she serviced management consulting firms, private equity, hedge funds and investment banks in due diligence and strategic research engagements.


Sessions from Lynn Pellicano:

Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]

Details

Wednesday | 4:45 pm - 5:15 pm | Room 3