Liz White

Senior Vice President, Research and Strategy, buzzback

With nearly 20 years of experience working with some of the largest brands, Liz drives innovation and creative approaches at buzzback. With a dual background in quantitative and qualitative research, Liz is a champion of human centricity throughout the entire research process. Her passion lies in helping brands tie consumer insights to their business needs and future market opportunities. Throughout her career, Liz has been recognized by the ARF, Survey Magazine and was a finalist and winner of the Quirk’s Marketing Research and Insight Excellence Awards two years in a row. She holds a BA from Boston University and multiple Certificates of Completion from RIVA Training Institute.