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Liwen Xu

Product Marketing Manager, Momentive

Liwen Xu is a product marketing manager at Momentive (maker of SurveyMonkey), with a focus on market research and insights solutions. Previously, she has worked across various growth and marketing roles. She has a Bachelor of Business Administration and Creative Writing from Emory University.


Sessions from Liwen Xu:

How to power your brand’s social media influence with market research

Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 4