Kris Engdahl is an experienced user research practitioner and leader. She established the user research function at Indigo Ag, which leverages science and technology to help improve the sustainability and profitability of the agriculture industry. Kris has conducted user research in several industries, including healthcare, hospitality, database technology and agriculture. She has profound respect for market research and loves seeing how user research and market research together help companies make better decisions.
Sessions from Kris Engdahl:
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1