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Kevin Hare

EVP, Insights, DIG Insights

Kevin Hare is executive vice president with Dig Insights. For the past 15 years Kevin has leveraged insights to drive decision-making and strategy for global brands. At Dig Insights, Kevin helps brands to reinvent how they innovate, bringing expertise in the development and implementation of segmentation and occasions-based frameworks. He leverages foundational learning and Dig Insights’ technology to guide clients through new product development.  He is also a member of the Insights Association Canada Chapter Board. When Kevin isn’t diving deep into data, you’ll find him coaching aspiring athletes on the rink or at the t-ball diamond.


Sessions from Kevin Hare:

“So, is that a good score?”: A Hershey’s and Dig Insights case study

We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 4