Kevin Hare is executive vice president with Dig Insights. For the past 15 years Kevin has leveraged insights to drive decision-making and strategy for global brands. At Dig Insights, Kevin helps brands to reinvent how they innovate, bringing expertise in the development and implementation of segmentation and occasions-based frameworks. He leverages foundational learning and Dig Insights’ technology to guide clients through new product development. He is also a member of the Insights Association Canada Chapter Board. When Kevin isn’t diving deep into data, you’ll find him coaching aspiring athletes on the rink or at the t-ball diamond.
Sessions from Kevin Hare:
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4