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Kelsey Forbess

Consumer & Market Research Manager, McCormick & Company

Kelsey Forbess is a driven consumer researcher who is passionate about turning insights into action and is an advocate for a consumer-centric culture. Most recently, Kelsey has led all delivery-based strategy and insight development at McCormick & Company for the consumer business. Prior to McCormick, Kelsey spent seven years at Under Armour where she served as the Product Testing and Development Lead for Men’s and Woman’s Apparel.

Kelsey graduated with a Bachelor of Science in Kinesiology from the University of Maryland.


Sessions from Kelsey Forbess:

Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world

McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]

Details

Wednesday | 2:15 pm - 2:45 pm | Room 2