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Kate Ioas

Senior Research Analyst, Abercrombie & Fitch, Co.

Kate Ioas is a senior research analyst at Abercrombie & Fitch Co., currently delivering consumer insights to impact brand, product and digital strategy. Prior to her role at A&F Co., Kate worked on the client side at Rocket Mortgage and The Walt Disney Company; and on the supplier side at The Martec Group. After completing her Master of Science in Market Research at Michigan State University, Kate has stayed active in the insights community – serving on the MSMR Advisory Board, advocating for the profession through podcasts & conferences and mentoring young market researchers.


Sessions from Kate Ioas:

Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers

Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]

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Thursday | 9:00 am - 9:30 am | Room 4