Joanne Mcdonough

Insights & Marketing Strategy Consultant, Consumer & Marketplace Insights, Verizon

With a unique blend of Consumer/Marketplace Insights, Brand Strategy and Marketing experience, Joanne has, throughout her career, naturally gravitated towards identifying the unique value in products, services and experiences and then rolling up her sleeves to (re)imagine, (re)build and (re)fresh today’s top global brands. Within the world of Customer and Marketplace Insights, Joanne’s forte has been the ability to incorporate conventional, modern, and creative research approaches to better understand human behaviors, motivations and needs.