Jeff (Ephraim) Bander

President, eye square

Jeff Bander is the president of eye square, a global leader in human experience technology. Jeff has been an innovation leader in market research for 20 years, helping companies in over 60 countries better understand their customers. He was instrumental in Neurofocus purchase by Nielsen in 2011. Jeff then helped launch Sticky, the world’s first webcam eye-tracking company based in Sweden, from his basement in Brooklyn. Jeff has won numerous awards, including being named the ARF (Advertising Research Federation) Great Mind Award recipient and the Next Gen Market Research Disruptive Innovation Award.

Sessions from Jeff (Ephraim) Bander:

Captivating consumer minds: Unveiling the power of attention in the e-commerce landscape

Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]

Details

Thursday | 11:15 am - 11:45 am | Room 2