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James Slezak

Co-Founder & CEO, Swayable

James is founder and CEO of Swayable, the platform for measuring persuasion. He was previously chief of operations of NYT Global, the international digital team of The New York Times,  founding partner at social change agency Purpose, a strategy consultant at McKinsey, and co-founded Peers.org. Originally from Australia, James moved to the U.S. to earn a PhD in experimental physics at Cornell in the Davis Lab.


Sessions from James Slezak:

How Thomas’ refreshed their brand to attract younger audiences

Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]

Details

Thursday | 9:00 am - 9:30 am | Room 1