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Dmitry Tulba

Insights Director, Bacardi (Grey Goose & Patron)

International strategy and insight professional with almost two decades of experience across highly visible in-house insight teams, insight vendors and several B2C categories. Strategic lieutenant to global brand directors. Committed to opening up new horizons for brands through insight. Works closely with cross-functional teams to develop and refine effective marketing initiatives. Proactively defines learning agendas and delivers those through internal & external partnerships. Well-versed in best-in-class insight methodologies and passionate about new ways of bringing brands closer to consumers and shoppers.


Sessions from Dmitry Tulba:

From social listening to cultural insights: How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy

Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]

Details

Wednesday | 9:00 am - 9:30 am | Room 3