Register

David Evans

Chief Insights Officer, Collage Group

David Evans leads Collage Group’s research team and is passionate about creating amazing products for marketing and business insights leaders and executing proprietary research for Collage Group’s more than 300 member brands. David is the lead creator of Collage Group’s Cultural Fluency Roadmap, a proprietary framework for accelerating a brand’s organizational capacity to understand and win multicultural and generational consumers.

A B2B information services expert, David previously served in senior content, data and analytics roles, developing advanced tools, insights and operating models for Cushman & Wakefield, CoStar Group, the White House Office of Executive Councils and the Corporate Executive Board.


Sessions from David Evans:

Disney case study: Engaging young, diverse Americans with cultural intelligence

Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]

Details

Wednesday | 3:15 pm - 3:45 pm | Room 3