Anthony Martin

Global CEO, BAMM

Anthony started BAMM London in 2007 with a passion for using consumer insight to make things happen for business and brands. From his early career in advertising, he was frustrated by strategy and insights studies that lacked the vibrancy and power to move clients to act. He relocated to New York in 2017 to start and lead the BAMM New York office. He believes in a method-agnostic approach to solving client problems, drawing on behavioral economics and storytelling to solve brand, communication and innovation challenges.