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Andrew Weakly

Senior Vice President of Client Success & Analytics and Head of the Augmented Reality (AR) Division, Nailbiter

Andrew Weakly is a senior vice president of client success and analytics and head of the augmented reality (AR) division at NAILBITER. With over 15 years in the CPG/FMCG industry, Andrew has worked across both manufacturer and partner organizations in human (consumer + shopper) insights, marketing and innovation roles specializing in using cutting edge technologies to answer some of the most pervasive business questions and create competitive advantages for NAILBITER’s clients. When not working to help clients, Andrew enjoys running, hiking, watching college football and spending time with his family and dog (Bixby).


Sessions from Andrew Weakly:

How Campbell’s leverages behavioral research and augmented reality to fuel innovation

By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]

Details

Thursday | 10:30 am - 11:00 am | Room 2