Growing a new and diverse customer base in the B2B world

Room 4 | 11:45 am - 12:15 pm | Thursday, February 23, 2023

The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used COVID-19 as their reason to become their own boss. Specific insights on female, African American, Hispanic and first-time business owners. The presentation will be a mix of rationale for the move, insights collected from these audiences and specific in-field marketing tactics.

Key takeaways:

1. Why it is critical to move beyond traditional audiences in the B2B space.
2. How diverse audiences think about entrepreneurship similarly and differently than traditional audiences.
3. Specific actions taken by QuickBooks to leverage these diverse insights.

B2B Case Study Presentation by End-Client