With over 20 years’ experience in research and strategy, Sarah’s Culture + Cognition model has uncovered cultural and psychological insights for Blue Chip brands in almost every category and with every customer target; from confectionary to cars, from technology to toys, from packaged goods to pharmaceuticals, from financial services to food and from women and children to boomers and business decision-makers.
Sarah has an Honours BA from McGill and a BA/MA from Cambridge in English Literature. She is a RIVA-trained moderator with additional skills in semiotics and ethnography. Sarah has presented at a range of conferences and educational institutions.
Sessions from Sarah Johnson:
Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]
Thursday | 9:30 am - 10:00 am | Room 3