With over 20 years of market research experience, Elijah currently leads market and consumer insights team for Hyundai and Genesis brand in the U.S. She conducts various forms of research – advanced concept, design and features, target buyer, pricing, positioning and satisfaction research. Specialty areas include data driven story-telling, new product/concept/feature testing, brand strategy and tracking, online market research communities, social media listening and automotive and technology expertise.
Sessions from Elijah E. Kim:
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]
Wednesday | 1:15 pm - 1:45 pm | Room 4