Brian Cash has held senior management and consulting positions with a variety of leading insights and client-side firms. As Ironwood’s VP of research services, Brian is focused on helping clients solve their business issues through creative, pragmatic research design, execution and analysis.
With deep experience across a variety of industries, Brian is well-known for providing clients with actionable business advice achieved through insights solutions that integrate leading-edge technologies and creative methodologies. Brian’s expertise spans a range of key business issue areas, including: strategic research/segmentation, brand health and advertising, customer experience, innovation and product development.
Sessions from Brian Cash:
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
Wednesday | 3:45 pm - 4:15 pm | Room 1